AbInBev - "Infected by Tiesto"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

20386

Brand: AbInBev
Country: Netherlands

Advertiser: AB Inbev

Title	Infected by Tiesto
Agency	Wieden + Kennedy Amsterdam
Campaign	Infected By Music
Advertiser	AB Inbev
Brand	AbInBev
Date of First Broadcast/Publication	2016
Business Sector	Beers, Ciders, Lagers
Philosophy	At the heart of the 'Infected By Music' campaign is ‘Infected’ – an original song and music video made exclusively for AB InBev’s Tomorrowland partnership in collaboration with globally iconic Dutch DJ and producer, Tiësto, and LA producer and DJ, JAUZ. Launching today, the 3-minute ‘Infected’ music video* aims to get people fired up for Tomorrowland, and allows those around the world who can’t be at the festival in Belgium to get infected by music. *NOTE: on the link above you see the Budweiser version of the film, which is being used for global comms. However please note the film has multiple versions with different brands highlighted for different markets - it's a cross brand campaign, not a Budweiser specific campaign.
Media Type	Music Video
Length	175 seconds
Executive Creative Director	Mark Bernath
Executive Creative Director	Eric Quennoy
Creative Director	Thierry Albert
Creative Director	Alvaro Sotomayor
Art Director	Vasco Vicente
Copywriter	Jake Barnes
Copywriter	Evgeny Primachenko
Head of Content	Joe Togneri
Executive Producer	Tony Stearns
Account Planner	Nick Docherty
Account Planner	Tom Gibby
Account Planner	Wes Young
Account Director	Jonah Dolan
Account Director	Kirk Johnsen
Account Manager	Ben Prout
Project Manager	Janna Harrington Boesjes
Business Affairs	Michael Graves
Production Company	CANADA
Director of Photography (DOP)	Daniel Voldheim
Managing Director	Oscar Romagosa
Art Director	Cesar Martínez