| Title | Wonders |
| Agency |
Publicis Kaplan Thaler
|
| Campaign |
Launch - Inshop.com
|
| Advertiser |
Inshop.com
|
| Brand |
Inshop.com
|
| Posted | October 2001 |
| Business Sector | Online Retail, E-store
|
| Tagline | Click now or forever pay retail. |
| Story | As part of their launch campaign, this print ad features a stylized cartoon of a woman admiring herself, recognizing that she's gotten a great deal online for a Wonderbra. In a fun, lighthearted way, we get the convenience, value message across that inshop.com is a smart alternative to shopping retail. |
| Philosophy | Our objective was to establish inshop.com as THE insider's guide to local shopping, fashion and promotional events for style-conscious adults. So, we created a fun, stylish print campaign that positioned inshop.com as the friend you most admire for being "in the know." We needed to take an upscale but approachable tone in our advertising to engage this savvy, no-nonsense audience of well educated, proud, pragmatic and time-pressed professional women. |
| Problem | Our challenge was to launch inshop.com, a women's shopping site competing in an intensely competitive space. With a limited budget, we needed to generate interest and awareness for inshop.com as the premier source for news about shopping, fashion and promotional events, and to drive traffic to the site with the ultimate goal of driving membership. |
| Media Type |
Magazine
|
| Market | United States |
| Creative Director |
Linda Kaplan Thaler
|
| Copywriter |
Andy Landorf
|
| Art Director |
Whitney Pillsbury
|
