Bechara Mouzannar

Bechara Mouzannar

Chief Creative Officer at Publicis Communications Middle East

Beirut, Lebanon

My Latest Work



Multi-awarded and multilingual cosmopolitan creative and strategist, holder of two MBAs.

Currently, Chief Creative Officer, Publicis Communications, Middle East, & Chief Creative Officer, Leo Burnett MENA.
Campaigns for global advertisers/brands including P&G (12 brands), Diageo, McDonald's, Samsung, Philip Morris, Maggi/Nestlé, Coca Cola, Kraft Jacobs Suchard, Orange, Unilever, Kellogg's, GM. Renault, Bel, Dewar's, MTN, IBM, for regional/local brands including du, Mobinil, Bank Audi, Almarai, Savola, Alfa, STC, Middle East Airlines, Exotica, Château Ksara, Max, LibanPost, Aïshti, Aïzone, ABC.

Film Director.

People I worked with

Malek Ghorayeb
Regional Executive Creative Director
H&C Leo Burnett Beirut
Areej Mahmoud
Executive Creative Director
H&C Leo Burnett Beirut
Maged Nassar
Creative Director
Leo Burnett MENA (Middle East & North Africa)
Pierre Mouarkech
Director of Photography
Lizard Post Production
Nada Abi Saleh
Client Service Director
H&C Leo Burnett Beirut


Chief Creative Officer

Publicis Communications Middle East
March 2016 - Present (1 year 2 months)
(Leo Burnett, Publicis, Saatchi&Saatchi, Arc, MS&L) - 23 agencies in the Middle East.

Chief Creative Officer

Leo Burnett Middle East & North Africa
Dubai, United Arab Emirates
January 2011 - Present (6 years 4 months)
In charge of the creative strategy/product/innovation of the Leo Burnett Group of companies in the Middle East and in North Africa:
Leo Burnett (Beirut, Dubai, Cairo, Doha, Jeddah, Riyadh, Amman, Suleimaniye, Erbil, Kuwait & Casablanca), Arc (Dubai), LeoComm (Dubai, Beirut, Cairo, Saudi Arabia), Atelier LB Beirut, Publicis (Dubai, Beirut, Cairo, Casablanca), Flip.

Based in Beirut, Lebanon.

Regional Executive Creative Director

Leo Burnett MENA
September 2005 - December 2010 (5 years 3 months)
In charge of: Lebanon & the Levant, Egypt, Saudi Arabia and P&G brands' portfolio for the whole MENA region and for Central & Eastern Europe.

Regional Executive Creative Director

Leo Burnett Lebanon, Levant & Egypt
February 1999 - June 2005 (6 years 4 months)

Executive Creative Director

Leo Burnett Beirut
1995 - 1999 (4 years)

Creative Director

H&C Leo Burnett Beirut
Beirut, Lebanon
1991 - 1995 (4 years)

Creative Director

Leo Burnett Dubai
1989 - 1991 (2 years)

TV Commercials Director

Laser Films
October 1986 - October 1989 (3 years)
Directed over 100 commercials. Mainly in Beirut and also in Paris and in Athens.

Copywriter & Associate Creative Director

Leo Burnett Beirut
February 1985 - September 1986 (1 year 7 months)

Account Supervisor

Publicis Conseil, Paris
1984 - 1985 (1 year)


Executive MBA, Creative Leadership & Innovation in Communication

The Berlin School of Creative Leadership
2008 - 2009 (1 year)
Berlin, Tokyo, New York, Chicago, London.

MBA, Marketing

HEC, Paris
1981 - 1983 (2 years)
Jouy-en-Josas, France

Masters, Economics

Paris II - Pantheon-Assas University
1977 - 1980 (3 years)

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