Former CCO Publicis Communications MEA/Leo Burnett MEA.
at
Unbranded
Beirut, Lebanon
| Title | Too Distressing |
| Agency | Leo Burnett Middle East & North Africa |
| Campaign | du Tuesday - The two for one tickets campaign |
| Advertiser | DU Telecom |
| Brand | du |
| Posted | April 2015 |
| Business Sector | Telecommunications Services |
| Story | In an effort to inspire loyalty between dual-phone users, du decided to leverage people’s passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of only to their customers. Challenge was that du wasn’t the only one giving away cinema tickets. So, they worked on the insight that movies are better enjoyed when they are a ‘shared experience’; so take someone along with you on du Tuesday. This had to be communicated through a set of communication that would be unique, gripping and appealing for the movie buffs. So, a series of entertaining communication (films/posters/outdoors) were developed touching upon different genres of cinema to engage with different movie lovers. |
| Media Type | Television & Cinema |
| Length | |
| Chief Creative Officer | Bechara Mouzannar |
| Creative Director | Abraham Varughese |
| Director | Ali Ali |
| Copywriter | Maged Nassar |
| Director | Maged Nassar |
| Account Supervisor | Saad Yusuf |
| Advertiser's Supervisor | Ahmed Zaki |
| Strategic Planner | Saad Yusuf |
| Production Company Producer | Manasvi Gosalia |
| Cinematography | Pierre Mouarkech |
| Director of Photography (DOP) | Pierre Mouarkech |
| Post Production | Karim Mira |
| Production Company | Deja Vu |
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