Title | New A-Class Long Version |
Agency | Air, Partner of McCann |
Campaign | New A-Class Long Version |
Advertiser | DaimlerChrysler |
Brand | Mercedes-Benz |
Posted | August 2002 |
Product | New Long A-Class |
Business Sector | Cars |
Tagline | Mercedes Wishes You Loads Of Fun |
Story | The figures of a car's mileage counter have been replaced by pictograms that represent babies and the bulky objects come with them: buggies, high chairs, etc. The pictograms pass by the sound of children crying until we see the pictogram for the Long A-Class. The counter stops. The babies too. |
Media Type | Television |
Length | |
Creative Director | E. Hollander |
Copywriter | Benoît Menetret |
Art Director | Didier van den Brande |
Director | Benoît Menetret |
Director | Didier van den Brande |