Benoît Menetret
Copywriter at FamousGrey
Bruxelles, Belgium
TitleNew A-Class Long Version
Agency
Campaign New A-Class Long Version
Advertiser DaimlerChrysler
Brand Mercedes-Benz
PostedAugust 2002
Product New Long A-Class
Business Sector Cars
Tagline Mercedes Wishes You Loads Of Fun
Story The figures of a car's mileage counter have been replaced by pictograms that represent babies and the bulky objects come with them: buggies, high chairs, etc. The pictograms pass by the sound of children crying until we see the pictogram for the Long A-Class. The counter stops. The babies too.
Media Type Television
Length
Creative Director
Copywriter
Art Director
Director
Director

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