Virgin Mobile - "Run Wyclef Run"

Y&R London

Y&R London London, United Kingdom

7036

Title	Run Wyclef Run
Agency	Y&R London
Campaign	Brand - Virgin Mobile
Advertiser	Virgin Mobile
Brand	Virgin Mobile
Date of First Broadcast/Publication	2002 / 3
Business Sector	Personal Wireless Communication
Tagline	Be Careful What You Sign For. See Red Then See Virgin Mobile
Result	This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin.
Media Type	Television
Length	40 seconds
Market	United Kingdom
Copywriter	Richard Beesening
Art Director	Martha Riley
Account Director	Georgina Wood
Advertising Manager	James Kydd
Account Planner	Tom Morton
Director	Dougal Wilson
Production Company	Blink London
Actor / Celebrity	Wyclef Jean
Deputy Planning Director	Tom Morton
Account Planner	Sherree Halliwell