| Title | One Night Stand |
| Agency | DDB San Francisco |
| Campaign | One Night Stand |
| Advertiser | IFP/West |
| Brand | Los Angeles Film Festival |
| Posted | March 2004 |
| Business Sector | Trade Shows, Events & Festivals |
| Tagline | Everyone Likes to Watch |
| Philosophy | DDB los Angeles wanted to be sure that "normal" people knew that while this was a independent film festival, the movies would be entertaining and not just two guys talking about soup in subtitles. To build on the success of the previous campaign "See a movie instead" (an Effie Winner), DDB created a commercial which made everyone feel welcome while hinting at the sexy, edgy, fun movies that would be shown. |
| Problem | How do you broaden the appeal of the LA Fim Festival beyond a few unshaven existentialists in berets smoking French cigarettes? |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| Executive Creative Director | Mark Monteiro |
| Creative Director | Kevin McCarthy |
| Creative Director | Ed Cole |
| Art Director | Feh Tarty |
| Copywriter | Danielle Vieth |
| Copywriter | Steve Peckingham |
| Director | Don Rase |
| Production Company Producer | Sharon Groh |
| Agency Producer | Connie Myck |
| Music Composer | Andrew Gross |
| Editor | Michael Bartoli |
| Post Production | Michael Bartoli |
More Work
SEE ALLSee A Movie Instead - Star Maps"
- BRAND:
- IFP
- AGENCY:
- DDB San Francisco