| Title | Awesome Awaits |
| Agency | BMB |
| Campaign | Awesome Awaits |
| Advertiser | Merlin Entertainment |
| Brand | LEGOLAND® Resorts |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Leisure Parks, Zoos & Fairs |
| Story | The film begins in a child’s bedroom, where LEGO bricks are starting to stir. A model of a baby dragon comes to life and sees a LEGOLAND poster on the bedroom wall. As if the poster is calling him, the dragon flies out of the window, followed by hundreds of LEGO bricks, growing and swooping past buildings as it mimics The Dragon rollercoaster that features in all the LEGOLAND Resorts. The dragon is joined by a host of colourful characters, including a charismatic pirate, dancing camels, a giant pirate ship and an Egyptian pharaoh. Planes, helicopters, balloons, a parrot and the dragon fly through the city streets as the epic journey reaches its crescendo and they all triumphantly arrive at the gates to LEGOLAND. |
| Philosophy | It shows the magnetic and universal appeal of LEGOLAND, with LEGO bricks transforming into every animal, character and vehicle imaginable for families’ journeying to the resorts - much to the delight of onlooking children. |
| Media Type | Television |
| Length | |
| Sound Production | Wave Studios |
| Advertising Manager | Paul Harvey |
| Creative Director | Matt Waller |
| Art Director | Jenny Piggott |
| Copywriter | Harry Boothman |
| Account Director | Anna Covell |
| Account Director | Anna Covell |
| Agency Producer | James Bolton |
| Director | Russell Tickner |
| Production Company | The Mill London |
| Producer | Josh Davies |
| Special Effects / VFX | Ian Berry |
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