| Title | Cakes |
| Agency | VCCP |
| Campaign | Cakes |
| Advertiser | Nationwide Financial |
| Brand | Nationwide |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Media Type | Television |
| Length | |
| Creative Director | Jim Thornton |
| Art Director | Kieran Knight |
| Copywriter | Veryan Prigg |
| Account Planner | Sophie Kerbegian |
| Account Planner | Gethin James |
| Agency Producer | Charlie Hodges |
| Account Director | Miranda Mills Baker |
| Director | Steve Reeves |
| Executive Producer | Tim Marshall |
| Colorist | Paul Harrison |
| Audio post-production | Ben Gulvin |
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