Over the last ten years, Chris established Grey London as one of the UK’s most sought after advertising agencies, creating famous campaigns for leading brands like McVitie’s, HSBC, Vodafone, and the British Heart Foundation.
In 2014, Grey London was named the most effective and creative agency in the country as ADWEEK’s global agency of the year, IPA Effectiveness Agency of the Year and D&AD’s most awarded UK agency.
Experiencing rapid growth YOY, Grey London grew to over 450 staff working across all communications disciplines from TV advertising, to digital to shopper marketing.
Originally from Northumberland, Chris went to one of only two state schools in the UK with a boarding wing (although he lived across the road). For reasons which now escape him, he studied maths and physics and chose engineering as a career. During his year out he worked as an apprentice for Pilkington Glass in St Helens, which amongst other things convinced him he didn’t want to work in a factory for the rest of his life. After graduating from Oxford with an MEng, he rather arbitrarily resolved to get a job in advertising.
After working for a number of leading agencies and on a range of brands from Skoda to the BBC, he joined the safe but dull Grey London as MD. Promoted to CEO, he got an MBA from Harvard Business School and began the agency’s transformation into the exciting, successful creative business it is today.
Chris is dedicated to creating the best possible business culture and environment at Grey London and attracting the very best talent from all backgrounds. He is actively seeking to broaden the appeal of the advertising industry and is passionate about politics and social mobility as essential to the health of the creative industries and to the UK economy.
Chris is a regular speaker at industry forums and commentator in national press including the Evening Standard, FT and Sky News. He is currently one of the BBC's Robert Peston’s Speakers for School.