Lizie Gower
Managing Director at Academy Films
London, United Kingdom
TitleBeach
Agency
Campaign Hybrid For Everyone - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
Date of First Broadcast/Publication 2009 / 3
Product Insight
Business Sector Cars
Tagline From Honda. For Everyone.
Story Each spot, based in three distinct environments (e.g., on a rooftop, a park, the beach), opens on an Insight driving and quickly reveals, through a forced-perspective technique, additional Insights and people populating each location. As the spot progresses, more and more Insights and passengers are revealed until each location is filled with Insights. In addition, the creative assets feature a plant-leaf graphic found within the Insight. In the vehicle, the graphic is used as a unique fuel-economy scoring function to provide feedback on driving efficiency and performance.
Media Type Television
Length
Market United States
Soundtrack The Honey Tree
Editing Company
Special Effects / VFX
Chief Creative Officer
Music
Photographer
Director
Creative Director
Creative Director
Copywriter
Art Director
Executive Agency Producer
Director of Photography (DOP)
Line Producer
Executive Producer
Agency Producer
Assistant Agency Producer
Supervising Producer
Production Company
Executive Producer
Production Company
Editor
Executive Producer
Post Producer
Executive Producer
Music Supervisor
Sound Producer
Music Company / Composer
Audio Engineer
Sound Design Company
Executive Producer
Production Company Producer
Creative Director
Production Company Producer

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