| Title | Magnum Art 1 |
| Agency | LOLA MullenLowe |
| Campaign | Magnum Art |
| Advertiser | Unilever |
| Brand | Magnum |
| Posted | November 2011 |
| Product | Magnum Temptation Chocolate |
| Business Sector | Ice Cream |
| Tagline | Ridiculously overfilled with stuff. |
| Story | Magnum launched the New Magnum Temptation, the first Magnum ice cream with liquid-filled bonbons inside, developed using a special technology. To communicate this new product we created this series of pieces by experimenting with high-speed photography combined with ice cream explosions.The result was an artistic reformulation of the ice creams’ ingredients. |
| Media Type | |
| Creative Director | pablo monzon |
| Copywriter | pablo monzon |
| Copywriter | Martín Feijóo |
| Art Director | Gustavo Marioni |
| Art Director | Esteban Franco |
| Photographer | Mike Diver |
| Photographer | Pedro Aguilar |
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