| Title | Eternity |
| Agency | McKinney |
| Campaign | Audi Racing |
| Advertiser | Audi |
| Brand | Audi |
| Date of First Broadcast/Publication | 2001 / 3 |
| Product | Audi Racing |
| Business Sector | Cars |
| Tagline | Eternity can in fact be measured:43.017 seconds. |
| Philosophy | Advertise racing success. Results: Audi had its second consecutive winning season in 2001: several ads ran throughout the year. Audi's performance credentials were improved; consumers began giving more credit to Audi for important brand scores such as "performance" and " fun to drive". |
| Problem | Boost Audi's performance image. |
| Media Type | Newspaper |
| Market | Canada, United States |
| Executive Creative Director | David Baldwin |
| Creative Director | Bob Ranew |
| Creative Director | Christopher Wilson |
| Advertiser's Supervisor | Mary Ann Wilson |
| Account Executive | Rod Brown |
| Account Executive | Cameron McNaughton |
| Account Executive | Jennifer Hazelett |
| Art Director | Gerardo Blumenkrantz |
| Copywriter | Jon Wagner |
| Production Manager | April Minton |
| Photographer | Kai Peters |
| Photographer | Ferdi Kraling |
| Agency Producer | April Minton |