Title | Eternity |
Agency | McKinney |
Campaign | Audi Racing |
Advertiser | Audi |
Brand | Audi |
Date of First Broadcast/Publication | 2001 / 3 |
Product | Audi Racing |
Business Sector | Cars |
Tagline | Eternity can in fact be measured:43.017 seconds. |
Philosophy | Advertise racing success. Results: Audi had its second consecutive winning season in 2001: several ads ran throughout the year. Audi's performance credentials were improved; consumers began giving more credit to Audi for important brand scores such as "performance" and " fun to drive". |
Problem | Boost Audi's performance image. |
Media Type | Newspaper |
Market | Canada, United States |
Executive Creative Director | David Baldwin |
Creative Director | Bob Ranew |
Creative Director | Christopher Wilson |
Advertiser's Supervisor | Mary Ann Wilson |
Account Executive | Rod Brown |
Account Executive | Cameron McNaughton |
Account Executive | Jennifer Hazelett |
Art Director | Gerardo Blumenkrantz |
Copywriter | Jon Wagner |
Production Manager | April Minton |
Photographer | Kai Peters |
Photographer | Ferdi Kraling |
Agency Producer | April Minton |