Title | Polar Bears |
Agency | Ogilvy Worldwide |
Campaign | Polar Bears |
Advertiser | Ad Council |
Brand | Environmental Defense Fund |
Posted | June 2009 |
Business Sector | Environmental & Animal Issues |
Tagline | Help save the planet. Ride don't drive |
Philosophy | Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street artmade of recyclable plastic bagswith a relevant, global cause. |
Problem | Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it. |
Media Type | Web Film |
Length | |
Group Creative Director | Terry Finley |
Group Creative Director | Chris Mitton |
Copywriter | Jon Wagner |
Art Director | Dustin Duke |
Executive Agency Producer | Patti McConnell |
Agency Producer | Carrie Simon |
Director | Tim Godsall |
Production Company Producer | John Messner |
Editor | Geoff Hounsell |
Editing Company | Lost Planet |
Worldwide Chief Creative Officer | Tham Khai Meng |