| Title | Richter |
| Agency | McKinney |
| Campaign | Audi Racing |
| Advertiser | Audi |
| Brand | Audi |
| Date of First Broadcast/Publication | 2001 / 3 |
| Product | Audi Racing |
| Business Sector | Cars |
| Tagline | 202 m.p.h. (7.6 Richter) |
| Philosophy | Advertise racing success. Results: Audi had its second consecutive winning season in 2001: several ads ran throughout the year. Audi's performance credentials were improved; consumers began giving more credit to Audi for important brand scores such as "performance" and " fun to drive". |
| Problem | Boost Audi's performance image. |
| Media Type | Magazine |
| Market | United States |
| Executive Creative Director | David Baldwin |
| Account Executive | Rod Brown |
| Agency Producer | April Minton |
| Art Director | Gerardo Blumenkrantz |
| Copywriter | Jon Wagner |
| Advertising Manager | Mary Ann Wilson |