Title | Strength/Color |
Agency | RPA |
Campaign | Strength/Color |
Advertiser | Blue Cross Blue Shield |
Brand | BlueCross of California |
Date of First Broadcast/Publication | 2002 / 10 |
Business Sector | Insurance |
Media Type | Magazine |
Market | United States |
Creative Director | Joe Baratelli |
Creative Director | David Smith |
Art Director | Curt Johnson |
Copywriter | Todd Carey |
Producer | Leticia Martinez |