Title | Stare (Lose) |
Agency | Wieden + Kennedy |
Campaign | Stare (Lose) |
Advertiser | Nike |
Brand | Nike |
Posted | July 2010 |
Product | Pro Combat |
Business Sector | Leisure & Sport Equipment |
Story | Pro Combat offensive base layer protects your body so you can go all the way. That physical confidence cant help but to bleed into your mindset. We visualize that transformation using the products pattern as a force field making the athlete look as unstoppable as he feels and performs. |
Media Type | Digital |
Market | United States |
Production Company | Tool of North America |
Creative Director | Alberto Ponte |
Creative Director | Jeff Williams |
Art Director | James Moslander |
Copywriter | Antony Goldstein |
Executive Creative Director | Susan Hoffman |
Executive Creative Director | Mark Fitzloff |
Director | Jason Zada |
Executive Producer | Brian Latt |
Executive Producer | Dustin Callif |
Line Producer | Steven Steiner |
Director of Photography (DOP) | Ross Richardson |
Special Effects / VFX | Ntropic |
Editing Company | Cosmo Street |
Audio Post Production | Future Perfect |