| Title | Your Blood |
| Agency | Moss/Dragoti |
| Campaign | Together We Can Save a Life - American Red Cross |
| Advertiser | American Red Cross |
| Brand | American Red Cross |
| Posted | December 2002 |
| Product | Blood Donations |
| Business Sector | Blood/Organ Donation |
| Story | The final execution of the ad ran the title: "Your Blood. Her Life". The copy goes on to describe how "blood isn't just needed in a disaster, but that in fact every two seconds someone in America needs blood." The copy correlates with a picture of a person who's life was saved by "your blood" donation. |
| Philosophy | Created a print Campaign reinforcing ARC's tagline "Together we can save a life". This empowered doners to help the ARC save lives and feel good about themselves; thus making them feel heroic. The continued determination of the ARC to help those in need would only increase their overall image. |
| Problem | Improve brand perception of American Red Cross and increase number of blood donations. Negative press created distrust in the ARC since 9/11 - the safety of the blood supply was called into question. |
| Media Type | Magazine |
| Market | United States |
| Copywriter | Rob Moss |
| Art Director | Mark Fennimore |
| Account Director | Erika Haggist |
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