What begins as an angry boss waiting for his late employee, becomes an understanding boss once he realizes the cause of the tardiness. The employee had just given blood again.
Philosophy
Created a TV spot with a new approach. Target current donors, men 35-65, and ask them to give again, if they do the shortages would be virtually alleviated. The message was meant to be factual, humorous and real.
Problem
Improve brand perception of American Red Cross and increase number of blood donations. Specific regions in America were and still are in desperate need of blood. Blood supply continues to dwindle from a 7-day to 2-day supply.