| Title | Easter |
| Agency | Moss/Dragoti |
| Campaign | Always in Season - Marshmallow Peeps |
| Advertiser | Just Born, Inc. |
| Brand | Marshmallow Peeps |
| Posted | February 2003 |
| Product | Candy |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Tagline | Always in Season |
| Story | A male and female chick are gloating about being the most Popular easter treat in the world. The VO explains there are other new Marshmallow Peeps Easter treats too. |
| Philosophy | Increase the brand strength and awareness of Marshmallow Peeps by introducing new Easter products and characters. |
| Problem | Consumers primarily associate the brand Marshmallow Peeps with yellow chicks and the Easter season. However, new products have been introduced for Easter and other holidays as well. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Patrick Carella |
| Art Director | Steven Zizila |
| Account Director | Erika Haggist |
More Work
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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- AGENCY:
- Moss/Dragoti
Half-Full
- BRAND:
- American Red Cross
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- AGENCY:
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