Société Générale - "Stroller"

Libre MullenLowe

Libre MullenLowe Paris, France

6517

Title	Stroller
Title (original language)	Poussette
Agency	Libre MullenLowe
Campaign	Stroller
Advertiser	Boursorama
Brand	Société Générale
Date of First Broadcast/Publication	2004 / 3
Product	Free access to your accounts on the internet
Product (original language)	Accés gratuit à vos comptes sur internet
Business Sector	Banking, Finance, Law & Insurance
Tagline	Société Générale, let's talk about it
Tagline (original language)	Société Générale, si on en parlait
Story	This commercial features absurd situations showing people having to pay for things they would never have imagined having to pay for, The claim is that at Societe Generale Bank, you do not have to pay to consult your accounts via internet.
Story (original language)	Cette campagne montre des situations absurdes dans lesquelles des gens doivent payer pour ce qu'ils n'auraient jamais imaginé devoir payer. A la Société Générale, vous ne payez pas pour la consultation de vos comptes sur internet.
Media Type	Television & Cinema
Length	20 seconds
Market	France
Creative Director	Aad Kuijper
Copywriter	Laurent Vergnaud
Art Director	Olivier Magna
Agency Producer	Christophe Navarre
Music	Karim Succar
Director	Christine Guilbaudeau
Account Director	Philippe Vincent
Advertising Manager	Sophie Duval
Advertising Manager	Michel Rozières
Production Company	Irene