| Title | Show'er |
| Agency | MullenLowe MENA |
| Campaign | Show'er |
| Advertiser | Unilever |
| Brand | Axe |
| Posted | January 2007 |
| Product | Deo Spray and Shower Gel |
| Business Sector | Toiletries |
| Tagline | The Axe Effect |
| Philosophy | These ads imply everything without showing anything that may upset or offend. Using simple word game structures, these ads communicate the benefits of AXE and its brand promise of seduction. |
| Problem | Across the Middle East, cultural sensitivities dictate what can and cannot be shown. |
| Media Type | Magazine |
| Market | United Arab Emirates |
| Account Director | Rupen Desai |
| Copywriter | Clinton Manson |
| Art Director | Dominic Stallard |
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