“The Future is to be connected” and NOS knows that better then anybody else. That is why they have created the prefect plan (and the perfect Robot), that will HELP us to be connected any time we need.
Philosophy
NOS want to show how the new summer tariff plans can be helpfull to eyevebody.
Problem
How to show that the new NOS tariff plans is so cheap that everybody can easily access (everywhere) the smartphone and used it.
Result
The film is part of a large campaign that NOS the biggest Portuguese telecommunications company is launching this summer.It’s a campaign that is going to be on Television, cinema, outdoors, radio and press.The tv campaign want’s to show how NOS (in the film represented by the Robot) can help us all in all the different situation. With this new summer campaign, everyone can enjoy the new packages of prices and solutions (200MB and 500minutes and text messages only by 9,9€ month).