Title | Skier |
Agency | David&Goliath |
Campaign | Play Big - Mammoth Mountain |
Advertiser | Mammoth Mountain |
Brand | Mammoth Mountain |
Posted | January 2009 |
Business Sector | Hotels, Resorts |
Story | Mammoth Mountain is Southern California's largest ski resort. From its size, to its vertical rise, to its annual snowfall, everything about it is big. So LA-based David&Goliath created these posters to give viewers a sense of the scale. It falls under the new tagline, "Play Big." |
Media Type | |
Chief Creative Officer | David Angelo |
Executive Creative Director | Colin Jeffery |
Creative Director | Ben Purcell |
Copywriter | Mike Van Linda |
Media Rep. | Kristen Milligan |
Retoucher | Bullseye (Randy Wright) |
Art Director | Laurenne Sala |
Photographer | Brad Peatross |