Laurenne Sala
Copywriter at Major Behavior
El Segundo, United States
TitleSkier
Agency
Campaign Play Big - Mammoth Mountain
Advertiser Mammoth Mountain
Brand Mammoth Mountain
PostedJanuary 2009
Business Sector Hotels, Resorts
Story Mammoth Mountain is Southern California's largest ski resort. From its size, to its vertical rise, to its annual snowfall, everything about it is big. So LA-based David&Goliath created these posters to give viewers a sense of the scale. It falls under the new tagline, "Play Big."
Media Type Print
Chief Creative Officer
Executive Creative Director
Creative Director
Copywriter
Media Rep.
Retoucher
Art Director
Photographer

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