| Title | Shamrock Shake Spill |
| Agency | Leo Burnett Chicago |
| Campaign | Shamrock Shake Spill |
| Advertiser | McDonald's |
| Brand | MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana) |
| Date of First Broadcast/Publication | 2011 / 3 |
| Product | Shamrock Shake |
| Business Sector | Restaurants & Fast Food |
| Philosophy | In celebration of St. Patrick's Day, a larger-than-life nautical Shamrock Shake shared in the Chicago River dyeing tradition. The Shamrock Shake cruised up and down the Chicago River as thousands of spectators watched the 12-foot cup, tipped on its side with minty green shake material pouring out, give the impression that it was dyeing the river. |
| Media Type | Transportation & Vehicles |
| Market | United States |
| Photographer | Jeff Schear |
| Production Company | Studio 1 Digital |
| Producer | Samantha Howes |
| Executive Producer | Denis Giroux |
| Copywriter | Jason Curry |
| Art Director | Tim Ratchford |
| Creative Director | Avery Gross |
| Creative Director | Brian Shembeda |
| Executive Creative Director | John Montgomery |
| Chief Creative Officer | Mark Tutssel |
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