Chief Creative Officer
at
Brown Parker & DeMarinis Advertising
Boca Raton, United States
| Title | Scissors |
| Agency | Brown Parker & DeMarinis Advertising |
| Campaign | Cutting Tools - Cilix |
| Advertiser | Cilix |
| Brand | Cilix |
| Posted | May 2007 |
| Product | Discounted List |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | When you want 'em cheap. When you need 'em yesterd |
| Story | Cilix provides prospect lists for the mortgage industry and other direct marketers. Their enormous volume enables them to offer the lowest prices in the industry. We capitalized on the theme of cut-rate prices by using dramatic visuals of cutting tools. The ads scored a recall rate of over 90%. |
| Media Type | |
| Market | United States |
| Account Director | Jason Brown |
| Creative Director | Ward Parker |
| Photographer | John Payne |
| Creative Director | Vincent DeMarinis |