Silke Lagodny
Account Supervisor at DDB Tribal
Düsseldorf, Germany
TitleHannibal Lecter
Agency
Campaign Early Warning
Advertiser Volkswagen
Brand Volkswagen
PostedNovember 2011
Product Side Assist
Business Sector Automotive Accessories & Services
Tagline See things before they get dangerous
Philosophy The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens.
Media Type Print
Creative Director
Copywriter
Art Director
Illustrator
Chief Creative Officer
Account Manager
Account Manager

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