Title | The Lions Have Been Fed |
Agency | Y&R London |
Campaign | The Lions Have Been Fed |
Advertiser | Jaguar Land Rover |
Brand | Land Rover |
Date of First Broadcast/Publication | 2013 / 7 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Story | RKCR/Y&R has produced print work for Land Rover in reaction to the British and Irish Lions series win at the weekend. The work, which congratulates the team, features a cut of meat shaped like Australia alongside the strap line, “The Lions have been fed.” |
Media Type | |
Art Director | Tim Brookes |
Copywriter | Phil Forster |
Executive Creative Director | Mark Roalfe |
Photographer | Patrice De Villiers |