Royal LePage - "Helping You"

LXB Communication Marketing Montréal, Canada

2474

Title	Helping You
Agency	LXB Communication Marketing
Campaign	Helping You
Advertiser	Royal LePage Real Estate Services
Brand	Royal LePage
Posted	February 2007
Business Sector	Real Estate
Tagline	Helping you is what we do
Story	An exceptional real estate agents is the link that lets you enjoy your life to its fullest. He doesnt sell houses, he provides you with the right context for us to live and appreciate lifes small and daily moments.
Philosophy	Using a Royal LePage business card as the main thread to the story, show how their agents play a predominant role in their clients lives... all the while remaining in the background of things. No sales pitch, no script... just 30 seconds of emotion, of feelings and life as it is meant to be.
Problem	Position Royal LePage real estate agents against very active real estate brands in an extremely crowded sector.
Result	A total endorsement from all 9,000 plus agents in the province of Quebec. As this campaign has only been on air for 2 months, it is too early to indicate quantitative results. These will be done in the spring.
Media Type	Television
Length	30 seconds
Market	Canada
Director of Photography (DOP)	Steve Asselin
Art Director	Martin Dessureaux
Creative Director	Pier Lalonde
Copywriter	Pier Lalonde
Director	Francis Leclerc
Account Executive	Richard Paquet
Music	Luc Sicard
Animation Effects	6ix Degres
Sound Production	Audio Z