Jonas Wittenmark
Creative Director at Droga5
Gothenburg, Sweden
TitleSoda Call
Agency
Campaign Soda Call
Advertiser Sony Corporation of America
Brand Sony
Date of First Broadcast/Publication 2012 / 10
Product Xperia Acro S.
Business Sector Mobile Telephones & tablets
Story During the ‘Skyfall’ opening weekend in Sweden, Sony carried out a stunt in true secret-agent-style to promote the waterproof smartphone Xperia Acro S. Free soft drinks were handed out to Bond-fans before the screenings. Hidden in some of the soda cups was a waterproof smartphone. The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup. 
Media Type Cinema
Length
Creative Director
Creative Director
Copywriter
Art Director
Copywriter
Art Director
Account Director
Project Manager
Production Company Producer
Production Company
Executive Creative Director

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