EA - "The"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

6566

Title	The
Agency	Wieden + Kennedy
Campaign	The Band - EA
Advertiser	Electronic Arts Inc.
Brand	EA
Posted	December 2007
Product	Rock Band
Business Sector	Video Games/Consoles
Tagline	Start a Band. Rock the World.
Story	Sitting in their opulent Lear jet full of Rock Band instruments, the four rockers discuss why so many band names begin with the word The The Shins and The Hives, for instance. When the guitar player, Eric, chimes in with The Losers, his band mates playfully rail on him.
Problem	To create excitement around the launch of Rock Band and establish the game as the top title within the music video game category.
Media Type	Television
Length	30 seconds
Market	United States
Soundtrack	Suffragette City
Post Production	Joint Editorial House
Creative Director	Jose Cabaco
Creative Director	Tim Wolf
Creative Director	Jed Alger
Copywriter	Jonathan Raymond
Art Director	Storm Tharp
Account Director	Brendan Keenan
Account Executive	Jordan Delapoer
Agency Producer	Niki Polyocan
Agency Producer	Jessica Staples
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Executive Agency Producer	Ben Grylewicz
Production Company	Smuggler
Director	Randy Krallman
Audio Post Production	Lime Studios
Sound Design Company	Amber Music
Music	David Bowie