| Title | X-Ray Business Cards |
| Agency | BBR Saatchi & Saatchi |
| Campaign | X-Ray Business Cards - University Veterinary Hospital |
| Advertiser | University Veterinary Hospital |
| Brand | University Veterinary Hospital |
| Posted | November 2010 |
| Business Sector | Health & Pharmaceutical Products |
| Story | The University Veterinary Hospital in Israel is well known for it’s expert doctors in various fields. Using the hospital’s stock of animal x-ray footage, we created transparent business cards that looked like miniature x-ray sheets. That way, each doctor was represented by an x-ray image that corresponded to his specialism or preferred animal. |
| Media Type | |
| Chief Creative Officer | Yoram Levi |
| Creative Director | Nadav Pressman |
| Copywriter | Eran Spanier |
| Art Director | Uri Dagan |
| Account Manager | Nataly Ziv |
| Account Manager | Chen Lantzer |
| Graphic Designer | Zehava Greenberg |
| Graphic Designer | Inbal Nezer |
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