Schuyler Vanden Bergh
Creative Director at R&R Partners
Las Vegas, United States
TitleCards
Agency
Campaign Cards
Advertiser Lexus
Brand Lexus
PostedFebruary 2009
Product ES
Business Sector Cars
Tagline www.cardstacker.com
Story Lexus is promoting the vibration-absorbing features of the ES vehicle with a television commercial featuring Guinness world record holder for card stacking, Bryan Berg.
Problem Placing the car in the middle of a city of cards, the spot depicts how the active engine mount in the ES eliminates even the slightest vibration. Bryan spent eighteen days stacking 2,016 decks of playing cards (108,864 in total), at a rate of 112 decks a day. The city consisted of over 30 towers, the tallest of which was 13 feet high.
Media Type Television
Length
Special Effects / VFX
Sound Design Company
Card Stacker
Chief Creative Officer
Group Creative Director
Group Creative Director
Art Director
Art Director
Copywriter
Copywriter
Agency Producer
Account Supervisor
Director
Production Company
Director of Photography (DOP)
Editor
Editing Company
Music Elias Arts
Sound
Sound

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