Title | Xerox |
Agency | Dentsu Next |
Campaign | Have a Little Fun - Sutter |
Advertiser | Trinchero Family Estates |
Brand | Sutter Home Winery |
Posted | February 2007 |
Product | Minis |
Business Sector | Wines, Champagnes |
Tagline | Have a little fun. |
Story | Sutter Homes brand has traditionally been older and a little stodgy. We were asked to connect with a younger generation with the introduction of their new mini-bottles. Armed with a very small budget, we pushed the envelope by creating visuals of mini-bottles being mischievous and having a little youthful fun. |
Media Type | Magazine |
Market | United States |
Photographer | Rick Chou |
Executive Creative Director | Rick Colby |
Agency Producer | Theresa Dent |
Account Director | Diane Dreyer |
Copywriter | Morgan Halme |
Copywriter | Schuyler Vanden Bergh |
Art Director | Niraj Zaveri |
Creative Director | Niraj Zaveri |