| Title | DNA Arenas |
| Agency | Wieden + Kennedy |
| Campaign | DNA - EA Sports |
| Advertiser | Electronic Arts Inc. |
| Brand | EA Sports |
| Posted | October 2007 |
| Product | NBA Live '08 |
| Business Sector | Video Games/Consoles |
| Tagline | How Does It Feel? |
| Story | NBA Live 08 cover athlete Gilbert Arenas is made up of all the moves he makes. In this spot utilizing in-game footage and special effects, we see trails and PlayStation3 icons show his every movement in detail. Basketball is truly part of Gilberts DNA. |
| Problem | To build anticipation of the launch of NBA Live 08 and emphasize how the newly-added Go To Move for each player puts control in the gamers hands. |
| Media Type | Television |
| Length | |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Copywriter | Marc D'Avignon |
| Account Director | Steve Barry |
| Account Director | Victoria Krueger |
| Executive Producer | Jelly Helm |
| Executive Producer | Steve Luker |
| Executive Agency Producer | Ben Grylewicz |
| Art Director | Chris Thurman |
| Agency Producer | Andy Murillo |
| Production Company | Prologue Films |
| Post Production | Prologue Films |
| Audio Post Production | Lime Studios |
| Director | Kyle Cooper |
| Director | Jesse Jones |
| Director | Danny Yount |
| Sound Design Company | Beacon Street |
| Music Company / Composer | Beacon Street |
More Work
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- BRAND:
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- AGENCY:
- Goodby Silverstein & Partners
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- BRAND:
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- AGENCY:
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- BRAND:
- Chevrolet
- AGENCY:
- Goodby Silverstein & Partners