Marc D'Avignon
Creative Director at Saatchi & Saatchi Los Angeles
Los Angeles, United States
TitleGo To Move
Agency
Campaign NBA Draft - EA Sports
Advertiser Electronic Arts Inc.
Brand EA Sports
PostedJune 2007
Product NBA Live '08
Business Sector Video Games/Consoles
Tagline How Does It Feel?
Story Playing the role of teacher, Gilbert Arenas and his young protégé’ Kevin Durant square off in a one-on-one battle. Arenas is trash-talking and thinks he can stop Kevin Durant until Durant (starring in his first TV commercial since turning pro) unleashes his Go To Move with a powerful drive to the hoop and dunk. While still maintaining that he is superior to Durant, Arenas acknowledges that his young protégé’ is ready for NBA Live 08.
Problem To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft.
Media Type Television
Length
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Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Director
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Assistant Producer
Executive Producer Jelly Helm
Executive Producer
Executive Agency Producer
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