Lucie Valloton
Creative Director at TBWA\PARIS
Boulogne Billancourt, France
TitlePool
Title (original language)Piscine
Agency
Campaign Luxury - Mars Petfood
Advertiser Mars, Inc.
Brand Frolic
Date of First Broadcast/Publication 2010 / 3
Business Sector Pet Food, Pet Care Products & Services
Tagline She's only with him for his biscuits
Story The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious.

Why are they in a couple with those dogs? For their croquettes, of course...
Philosophy The agency thought up an offbeat approach that breaks away from Petfood market codes.
Problem Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs can’t resist the temptation of eating Frolic croquettes!

For the new campaign, CLM’s aim was to win market share by making the target younger.
Media Type Print
Executive Creative Director
Executive Creative Director
Art Director
Account Director
Account Manager
Account Manager
Account Manager
Post Production
Post Production
Photographer
Art Buyer
Print Producer
Advertising Manager

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