Title | Pool |
Title (original language) | Piscine |
Agency | CLM BBDO |
Campaign | Luxury - Mars Petfood |
Advertiser | Mars, Inc. |
Brand | Frolic |
Date of First Broadcast/Publication | 2010 / 3 |
Business Sector | Pet Food, Pet Care Products & Services |
Tagline | She's only with him for his biscuits |
Story | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
Philosophy | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
Problem | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
Media Type | |
Executive Creative Director | Gilles Fichteberg |
Executive Creative Director | Jean-Francois Sacco |
Art Director | Lucie Valloton |
Account Director | Delphine Carpier |
Account Manager | Julien Lemoine |
Account Manager | Judith Romero |
Account Manager | Thomas Laurent |
Post Production | Clive Stewart |
Post Production | Picto |
Photographer | Clive Stewart |
Art Buyer | Sylvie Etchemaité |
Print Producer | Sylvie Etchemaité |
Advertising Manager | Maud Roussel |