Lorenza Montorfano
Global Client Lead at Publicis Italy
Milan, Italy
TitleThe Dilemma
Agency
Campaign The Dilemna
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication 2016 / 3
Business Sector Beers, Ciders, Lagers
Story Heineken wanted to encourage guys to watch football with pals. So it played a prank on Simone, an A.S. Roma fan who had a tradition of watching the big match with his mates – until Heineken offered him a VIP ticket to Roma vs. Real Madrid. He decided to drop his buddies for once. But they got their revenge when their disappointed phone call was broadcast live across the entire stadium during the match. The spectators began pressuring Simone to remain loyal to his friends. Relief came when he found they were actually at the stadium – in a VIP viewing room.
Media Type Ambient
Length
Executive Creative Director
Executive Creative Director
Strategic Planner
Associate Creative Director
Associate Creative Director
Executive Producer
Account Manager
Executive Creative Director
Executive Creative Director
Associate Creative Director
Account Manager
Strategic Planner
Account Manager
Art Director
Copywriter

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