Corn Dogs - " Conquer a Monster Appetite "

Odysseus Arms

Odysseus Arms Mill Valley, United States

11290

Brand: Corn Dogs
Country: United States

Advertiser: Foster Farms

Title	Conquer a Monster Appetite
Agency	Odysseus Arms
Campaign	Monster appetite
Advertiser	Foster Farms
Brand	Corn Dogs
Date of First Broadcast/Publication	2016 / 7
Business Sector	Pre-Cooked / Dehydrated Prepared Meals
Story	San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 “Appetites” for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster. As the game progresses, the creature grows bigger and bigger, only to be kept at bay with a savvy save by his mom, serving up Foster Farms Corn Dogs to finally kick the Hunger monster to the curb.
Philosophy	This spot marks Foster Farms Corn Dogs’ first official advertising campaign, launching in select markets. In addition to the :30 and :15, the integrated campaign includes digital advertisements, online displays, mobile executions and local activations. “Launching the first campaign for Foster Farms Corn Dogs was a big undertaking for us,” says Foster Farms Corn Dogs Marketing Director Jon Swadley. “We found a great strategic and creative partner in Odysseus Arms. Their immersive consumer approach in strategic and creative development resulted in creative that was immensely successful in our initial reads. We look forward to putting that success to the test in-market.” The spot was developed using ThirdEye™, Odysseus Arms’ proprietary creative development approach.
Problem	The ThirdEye™ process allows Odysseus Arms to co-create with consumers to refine strategy and creative assets, and to empirically test, through focus groups and copy testing labs, prospective materials before they hit the market. For this campaign, they worked alongside busy moms that are buying food for the always-hungry family. This approach brings the creative process a step closer to target consumers than generic market research, tailoring each concept to the unique goals of the campaign and the brand.
Result	“ThirdEye™ started as a proprietary technique I was using to glean insight from an unfamiliar segmentation,” says Odysseus Arms co-founder Libby Brockhoff. “Four years later, it’s our model. It shows us what fascinates a consumer before media investment.”
Media Type	Television
Length	30 seconds
Creative Agency	Odysseus Arms
Production VFX	Significant Others
Editing Company	Final Cut
Foster Farms Marketing Director	Jonathan Swadley
Integrated Marketing Director	Ira Brill
Design Director	Libby Brockhoff
Creative Director	Franklin Tipton
Managing Director	Eric Dunn
Art Director	Rachel Ngun
Executive Producer	Cherie L. Appleby
Production Company	Hungry Man
Director	Dave Laden
Managing Partner/Executive Producer	Kevin Byrne
Producer	Caleb Dewart
Director of Photography (DOP)	Christophe Lanzenberg
Editor	Paul Zucker
Assistant Editor	Dillon Stoneburner
Executive Producer	Eric McCasline
Executive Producer	Alek Rost
VFX, Flame Artist	Dirk Greene
Producer	Garrett Braren
Mix	Beacon Street
Music Composer	Andrew Feltenstein
Mix Artist and Sound Design	Rommel Molina
Executive Producer	Adrea Lavezzoli
Props/Monster Design	Legacy Effects
Production Designer	Alan Scott
Design and Build	Theodore Haines