Jonathan Moerkens
Account Director at Saatchi & Saatchi Brussels
Bruxelles, Belgium
TitleSamsonite Vs Risky Business
Agency
Campaign Samsonite VERSUS The World
Advertiser Samsonite Corp.
Brand Samsonite
Date of First Broadcast/Publication 2014 / 8
Product Triforce
Business Sector Luggage & Traveling bags
Story At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTM case remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security. 
Philosophy ‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. 
“The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”. 
Media Type Web Film
Length
Art Director
Copywriter
Creative Director
Account Director
Production Company
Director
Producer
Producer

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started