Victoria Krueger
Head of Production Operations at TBWA\Chiat\Day New York
Portland, United States
TitleCountdown
Agency
Campaign Madden NFL '08 - EA Sports
Advertiser Electronic Arts Inc.
Brand EA Sports
PostedAugust 2007
Product Madden NFL '08
Business Sector Video Games/Consoles
Tagline It's in the game.
Story This spot portrays the anticipation of Madden and the need for the competition and camaraderie that football brings to everyone. Through a montage of shots featuring a proud Madden fan showing off his entire game collection, portraits of XBOX Live gamer tag jerseys, and guys tossing around a football during lunch break on a loading dock, among other things, we get a sense for how eager football fans are for August 14, the day Madden 08 appears in stores.
Problem To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08.
Media Type Television
Length
Sound Design Company
Post Production
Audio Post Production
Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Director
Producer
Executive Creative Director Jelly Helm
Executive Creative Director
Executive Agency Producer
Production Company
Music Company / Composer

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