| Title | The Kinect Effect (75 sec) |
| Agency | twofifteenmccann |
| Campaign | You Are The Controller |
| Advertiser | Microsoft |
| Brand | Xbox |
| Posted | November 2011 |
| Product | Kinect |
| Business Sector | Video Games/Consoles |
| Media Type | Television |
| Market | United States |
| Chief Creative Officer | Scott Duchon |
| Creative Director | Paul Caiozzo |
| Creative Director | James Robinson |
| Art Director | Nik Daum |
| Copywriter | Neil Bruce |
| Production Company | Anonymous Content |
| Director | Malcolm Venville |
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