| Title | Gotawayproof |
| Agency | Deutsch NY |
| Campaign | Proofs - Olympus |
| Advertiser | Olympus Corporation |
| Brand | Olympus |
| Date of First Broadcast/Publication | 2008 / 10 |
| Product | E-System DSLR, E-3 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | The campaign establishes a big style and personality that demonstrates the Olympus brand. Each advertisement highlights a specific proof that tells the story of the cameras and also communicates their excellent image quality. The E-System ads feature vibrant imagery captured by Olympus Visionary pro photographers using the company's flagship E-3 camera, inspiring photography enthusiasts and proving the camera's extreme durability and amazing image quality. |
| Philosophy | The Proofs campaign begins in October and will target consumers making purchases in the peak fall/winter buying season. Reaching specific targets, the ads will appear in men's and women's lifestyle, general interest, travel, parenting and photo magazines, including People, Sports Illustrated, ESPN Magazine, National Geographic Traveler, Outside, Real Simple, Popular Photography & Imaging, Outdoor Photographer, Parenting Magazine, and Baby Talk among other titles. The campaign is proof that Olympus lets you capture it all, especially great pictures. |
| Result | Two ads emphasize that the E-3 has the world's fastest autofocus and pushes the limits of what can be captured. One labeled "Gotawayproof" shows a seal in Antarctica poking its head through the surface of freezing waters for an instant. The image was taken by Jay Dickman, an award-winning photographer who has shot for National Geographic and uses the Olympus E-3 in his work as a member of the esteemed group of Olympus Visionary pro photographers. |
| Media Type | |
| Market | United States |
| Chief Creative Officer | Heh Assoc |
| Group Creative Director | Morgan Carroll |
| Group Creative Director | George Decker |
| Director of Broadcast Production | Jim Frame |
| Photographer | Jay Dickman |
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