| Title | Pinball Park B (film) |
| Agency | Ogilvy Paris |
| Campaign | Pinball Park |
| Advertiser | Ford Motor Company |
| Brand | Ford |
| Posted | November 2012 |
| Business Sector | Automotive |
| Story | The French see Ford as a quiet brand has nothing interesting to offer. We wanted to prove them wrong and show the more unexpected side of Ford by showcasing its remarkable Active Park Assist technology. So we installed a 3-floor high pinball machine over a free parking space programmed to react as pinball bumpers. Hidden cameras then captured some of the worst examples of parking in the world. The worst driver then got a chance to try a Ford equipped with Active Park Assist. YouTube views have so far exceeded 1million. |
| Media Type | Case Study |
| Copywriter | Benjamin Dessagne |
| Art Director | stephane santana |
| Production Company | Moonwalk |
| Agency Producer | Antoine Bagot |
| Agency Producer | Evelyne Callot |
| Graphic Designer | Kevin O'Connor |
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