| Title | Pilot |
| Agency | The Corner |
| Campaign | Just You & blu |
| Advertiser | Fontem Ventures |
| Brand | Blu eCigs Electronics |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Philosophy | It's hard to be yourself in a world that's constantly trying to make you into someone else. It's easy to slip and find yourself marching to the beat of someone else's drum. blu stands for the individual. Whoever you are, however you want to express it, that's okay. As long as you're being true to you. |
| Media Type | Television & Cinema |
| Length | |
| Soundtrack | M83 - Outro |
| Production Company | Iconoclast |
| Production Company | Electric Theatre Collective |
| Audio Post Production | 750mph |
| Director | Romain Gavras |
| Creative Director | Tom Ewart |
| Copywriter | Tom Prendergast |
| Art Director | Joe Stamp |
| Planning Supervisor | Neil Hourston |
| Account Planner | Phil Bassot |
| Account Planner | Charlie Kirkbride |
| Business Director | Kristie Thistlethwaite |
| Account Director | Beth Morrison |
| Account Director | Giulia Watson |
| Agency Producer | Sam Holmes |
| Agency Producer | Lauren Gray |
| Producer | Molly Pope |
| Editor | Jono Griffith |
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