Title | Helpless |
Agency | BBH |
Campaign | Helpless |
Advertiser | St John Ambulance |
Brand | St John Ambulance |
Date of First Broadcast/Publication | 2012 / 9 |
Business Sector | Public Safety, Health & Hygiene |
Story | It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. |
Philosophy | Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance |
Problem | To generate a debate and awareness around the importance of first aid. |
Media Type | Television |
Sound | Factory Studios |
Post Production | MPC LDN |
Agency Producer | Matthew Towell |
Creative Director | Ian Heartfield |
Creative Director | Matt Doman |
Creative Team | Charlene Chandrasekaran |
Creative Team | Danny Morris |
Advertising Manager | Scott Jacobson |
Sound | Will Cohen |
Editor | Andy McGraw |
Post Production | Jean Clemont |
Director of Photography (DOP) | Federico Alfonzo |
Producer | Josh Barwick |
Executive Producer | James Bland |
Executive Producer | James Studholme |
Director | Benito Montorio |
Production Company | Blink Pictures |
Team Manager | Katie Beevers |
Team Director | Emma Brooker |
Strategist | Carl Mueller |
Strategic Business Lead | Ann Marie Costelloe |