Andy McGraw
Editor at Stink
El Segundo, United States
TitleHelpless
Agency
Campaign Helpless
Advertiser St John Ambulance
Brand St John Ambulance
Date of First Broadcast/Publication
Story

It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. 

Philosophy

Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance 

Problem <p>To generate a debate and awareness around the importance of first aid.<span> </span></p>
Media Type Television
Agency Producer
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Advertising Manager
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Sound
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