St John Ambulance - "Helpless"

BBH

BBH London, United Kingdom

28143

Title	Helpless
Agency	BBH
Campaign	Helpless
Advertiser	St John Ambulance
Brand	St John Ambulance
Date of First Broadcast/Publication	2012 / 9
Business Sector	Public Safety, Health & Hygiene
Story	It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life.
Philosophy	Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance
Problem	To generate a debate and awareness around the importance of first aid.
Media Type	Television
Sound	Factory Studios
Post Production	MPC LDN
Agency Producer	Matthew Towell
Creative Director	Ian Heartfield
Creative Director	Matt Doman
Creative Team	Charlene Chandrasekaran
Creative Team	Danny Morris
Advertising Manager	Scott Jacobson
Sound	Will Cohen
Editor	Andy McGraw
Post Production	Jean Clemont
Director of Photography (DOP)	Federico Alfonzo
Producer	Josh Barwick
Executive Producer	James Bland
Executive Producer	James Studholme
Director	Benito Montorio
Production Company	Blink Pictures
Team Manager	Katie Beevers
Team Director	Emma Brooker
Strategist	Carl Mueller
Strategic Business Lead	Ann Marie Costelloe