Asda - "Barbeque"

Saatchi & Saatchi

Saatchi & Saatchi London, United Kingdom

13372

Brand: Asda
Country: United Kingdom

Advertiser: Asda

Title	Barbeque
Agency	Saatchi & Saatchi
Campaign	First Taste of James Martin Partnership
Advertiser	Asda
Brand	Asda
Date of First Broadcast/Publication	2016 / 6
Business Sector	Department Stores, Supermarkets
Story	Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of garden relaxation that is suddenly curtailed by the arrival of an Asda mum’s hungry kids and their friends. James comes to the rescue and finds himself preparing a BBQ banquet for her young son and his friends, her teenage daughter and friends, and an entire men’s football team! Before long the back garden is filled with family and friends enjoying an Asda feast featuring everything from Asda’s Extra Special steak, to James’ Cauliflower Couscous.
Problem	Win back the weekly shop by proving that Asda really has great quality food that can meet a modern family’s every day needs, still at its famously low prices.
Media Type	Television
Length	40 seconds
Production Company	Outsider
Post Production	Electric Theatre Collective
Advertising Manager	Andy Murray
Advertising Manager	Claire Harrison-Church
Advertising Manager	Mel Matson
Advertising Manager	Sara Bates
Advertising Manager	Rebecca McLeod
Executive Creative Director	Rob Potts
Executive Creative Director	Andy Jex
Copywriter	Gemma Philips
Copywriter	MARK SLACK
Art Director	Gemma Philips
Art Director	MARK SLACK
Account Planner	Lisa Bowcott
Account Manager	Jon Bryars
Production Company Producer	Ally Dean
Production Company Producer	Sam Rendle-Short
Media Agency	Carat
Media Planner	Emma Driessen
Director	Jim Gilchrist
Editor	Julian Tranquille
Production Company Producer	Tex Travi
Grading/Online	MPC London
Audio Post Production	Wave London