Title | Lumberjack |
Agency | Wieden + Kennedy |
Campaign | Smell Like A Man |
Advertiser | Procter & Gamble |
Brand | Old Spice |
Posted | July 2010 |
Business Sector | Bath, Shower Gels |
Tagline | Smell Like A Man, Man. |
Story | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
Media Type | |
Market | United States |
Creative Director | Jason Bagley |
Creative Director | Eric Baldwin |
Copywriter | Eric Kallman |
Copywriter | Craig Allen |
Photographer | Danielle Levitt |