| Title | Procrastination |
| Agency | Impact BBDO |
| Campaign | Build That thing |
| Advertiser | BHV |
| Brand | BHV |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Result | BHV is a furniture store in Lebanon. We were briefed to create a radio spot to promote their furniture installation service. Our insight was simple: While buying DIY furniture from Le BHV, it is usually the man¹s responsibility to build it. But the excitement of doing it on their own usually wears out really fast, and they end up finding excuses after excuses to delay doing it. |
| Media Type | Radio |
| Length | |
| Executive Creative Director | Fadi Yaish |
| Creative Director | Aunindo Anoop Sen |
| Creative Director | Gautam Wadher |
| Copywriter | Aunindo Anoop Sen |
| Head of Broadcast | Emilie Haddad |
| Production Company | Eardrum Australia |
| Director | Ralph Van Dijk |
| Producer | Lesley Chambers |
| Audio Engineer | Miles Lowe |