Title | Procrastination |
Agency | Impact BBDO |
Campaign | Build That thing |
Advertiser | BHV |
Brand | BHV |
Date of First Broadcast/Publication | 2015 |
Business Sector | Home Appliances, Furniture & Gardening |
Result | BHV is a furniture store in Lebanon. We were briefed to create a radio spot to promote their furniture installation service. Our insight was simple: While buying DIY furniture from Le BHV, it is usually the man¹s responsibility to build it. But the excitement of doing it on their own usually wears out really fast, and they end up finding excuses after excuses to delay doing it. |
Media Type | Radio |
Length | |
Executive Creative Director | Fadi Yaish |
Creative Director | Aunindo Anoop Sen |
Creative Director | Gautam Wadher |
Copywriter | Aunindo Anoop Sen |
Head of Broadcast | Emilie Haddad |
Production Company | Eardrum Australia |
Director | Ralph Van Dijk |
Producer | Lesley Chambers |
Audio Engineer | Miles Lowe |